Leading innovative UX/UI initiatives, driving user behaviour changes, and delivering
measurable improvements in product usability across diverse industries.
Professional
Services
Healthcare, Fitness
& Wellbeing
Financial
Services
"FINTECH"
Creative UX/UI Designer and Researcher with a proven track record in leading cross-functional teams, conducting insightful user research, and implementing data-driven strategies to craft intuitive digital experiences. Skilled at leveraging influence and negotiation to deliver optimal outcomes for integrated systems and patient-facing programs.
Brings expertise in collaborating with national partners and suppliers to achieve best value in the health, fitness, and wellness sectors while balancing diverse stakeholder needs. Proficient in employing a variety of research methodologies—including contextual inquiry and usability testing—to inform design decisions and enhance user journeys.
Specializes in translating complex business requirements into user-friendly interfaces through wireframing, prototyping, and iterative design. An innovative problem-solver with a talent for facilitating collaborative workshops and effectively articulating design solutions, driving project success and user satisfaction.
TECHNICAL PROFICIENCIES
Adobe Creative Cloud (Photoshop, Illustrator, XD, ID) | Sketch | Figma | Articulate Storyline | MS Office (Word, PowerPoint, Clarity) | Google Analytics (Basic) | Adobe Analytics (Basic) | HTML (Basic) | CSS (Basic) | Agile Methodologies (Scrum, Kanban)
AREAS OF EXPERTISE
User Experience (UX) & Interface (UI) Design: Leading the development of intuitive, visually compelling designs that support optimal user engagement and satisfaction.
Product Strategy & Management: Executing strategic initiatives to enhance product usability and performance
Data-Driven User Research: Employing a mix of research methodologies, from contextual inquiry to usability testing, to inform design decisions and refine user journeys.
Agile & Cross-Functional Collaboration: Adept at working in agile environments, supporting teams across design, engineering, and management to drive project success
Stakeholder & Partner Engagement: Influencing outcomes through effective negotiation, ensuring alignment across diverse teams and partners to maximize value.
Understand the User
User Research
Map Out the Current Experience
Define the Goals
Ideation and Strategy
Design the UX Journey
Prototype and Test
Analyse and Iterate
Implementation and Deployment
Stakeholder Support and Training
Monitor and Maintain
EXPERIENCE
2024 - Present
Nuffield Health
2021 - 2022
Engine B
UX Design Manager
Lead various projects and initiatives targeting both B2B and B2C markets. Capitalise on a unique blend of analytical, managerial, and technical skills to design, enhance, and facilitate digital experiences for fitness programmes and clinical initiatives
UX UI Designer
Leveraged excellent teamwork capabilities to partner with diverse stakeholders in developing enterprise software solutions for professional services sectors.
2019 - 2020
Royal College of Nursing
UX UI Designer
research, prototyping, usability testing, and design of RCN's Get Started initiative in reaction to 2020 pandemic, aiding nurses
re-entering or starting and studying nursing.
2019
Unity Trust Bank
UI/UX Design
Redesigned legacy digital bank brand to modernise design. Advocated for and executed best UI/UX practices, whilst prioritising accessibility as core brand value. Deployed changes to internal processes and user security measures to comply with standards.
2018
XCH4NGE
Lead UI UX Graphic Designer
Developed software facilitating user movement and access to digital currency.
2015-2018
Babcock International
Lead Multimedia Developer
I led and oversaw the development of complex, user-focused digital training programs, ensuring they met the needs of critical service sectors. My daily responsibilities included project and team management, data analysis, budget and timeline adherence, and the creation of 2D digital illustrations. I also led and contributed to UX/UI design improvements, enhancing the functionality and accessibility of our training platforms.
2012 - 2015
CAMBRIDGE REGIONAL COLLEGE
Media Lecturer / Course Lead
Course leader Events Management
(teaching graphic design, computer game design and print & publishing). Grade one Lecturer. I held a post as a Media Lecturer within the faculty of ABIE (Art, Business, ITC and Enterprise
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